At Hertford Studios, we love seeing what brands do with the space, we’re a creative hub where brands can bring their ideas to life. In July, we had the pleasure of hosting a full-day production for it Luggage, who brought their team to the studio for a complex and high-energy shoot.
it Luggage luxury model shoot
A Multi-Zone Shoot
The day was carefully planned to make the most of both our white infinity cove and lifestyle studio area.
The shoot required multiple lighting setups to meet different creative needs. Using polyboards and custom lighting setups, we created crisp, consistent light for detailed product photography on the infinity cove, as well as dynamic spotlight setups for feature shots in the white box. Meanwhile, the lifestyle area provided the perfect backdrop for the it Luggage team to capture their own social media content and video clips throughout the day.
With such a well-thought-out plan, the content captured on the day served multiple purposes.
Product Photography: Close-ups of logos, zippers, handles, wheels, and interiors.
Hero Shots: Full luggage sets and model shots on plinths for campaign use.
Social Content: Behind-the-scenes videos, teasers, and lifestyle footage optimised for Instagram and email marketing.
This multi-layered approach allowed it Luggage to walk away with a comprehensive asset bank that can be repurposed across advertising, e-commerce, and social media platforms.
Why This Worked
By running parallel shoots across different zones, the team maximised their time in the studio. Hertford Studios’ adaptable spaces and professional lighting setups supported a smooth, collaborative workflow from start to finish.
Why Brands Choose Hertford Studios
This shoot is a great example of what Hertford Studios is built for: a professional space where you can drive in, park at the door and shoot. Bring your own team and the studio is yours for the day. And if you need extra hands, we can introduce you to trusted photographers and creatives.
If you’d like to talk about a shoot at Hertford Studios, get in touch