Case Study: Behind the scenes of the it Luggage shoot at Hertford Studios
At Hertford Studios, we pride ourselves on being more than just a space for hire — we’re a creative hub where brands can bring their ideas to life. Recently, we had the pleasure of hosting a full-day production for it Luggage, who brought their team to the studio for a complex and high-energy shoot.
A Multi-Zone Shoot
The day was carefully planned to make the most of both our white infinity cove and lifestyle studio area.
The shoot required multiple lighting setups to meet different creative needs. Using polyboards and custom lighting set ups, we created crisp, consistent light for detailed product photography on the infinity cove, as well as dynamic spotlight setups for feature shots in the white box. Meanwhile, the lifestyle area provided the perfect backdrop for the it Luggage team to capture their own social media content and video clips throughout the day.
With such a well-thought-out plan, the content captured on the day served multiple purposes.
Product Photography: Close-ups of logos, zippers, handles, wheels, and interiors.
Hero Shots: Full luggage sets and model shots on plinths for campaign use.
Social Content: Behind-the-scenes videos, teasers, and lifestyle footage optimised for Instagram and email marketing.
This multi-layered approach allowed it Luggage to walk away with a comprehensive asset bank that can be repurposed across advertising, e-commerce, and social media platforms.
Why This Worked
By running parallel shoots across different zones, the team maximised their time in the studio. Hertford Studios’ adaptable spaces and professional lighting setups supported a smooth, collaborative workflow from start to finish.
Why Brands Choose Hertford Studios
This shoot is a great example of how Hertford Studios offers more than just space. Whether you book our in-house photographers, bring your own team, or make use of our network of trusted freelance creatives, we’re here to support your production from start to finish.
